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New Centrum Formulations

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By: Sean Moloughney

Editor, Nutraceuticals World

Wyeth Consumer Healthcare, Madison, NJ, a division of Wyeth, has launched Centrum Cardio, a complete multivitamin that contains CoroWise phytosterols. The product also contains antioxidant vitamins C and E, as well as folic acid and vitamins B6 and B12.

The company has also reformulated its line of complete adult daily multivitamins to contain enhanced levels and better-balanced combinations of key nutrients. New Formula Centrum contains modified levels of eight key nutrients and other advances, which allow Centrum to provide consumers benefits, including: more vitamin C and selenium to help support the immune system; higher levels of vitamins C and E, which work together to help maximize their antioxidant power; a new form of vitamin D to help the body absorb calcium for healthy bones and teeth; B vitamins to help the body unlock energy; and eight balanced interactive combinations. New Formula Centrum Silver, specially formulated for adults over the age of 50, contains enhanced levels of 14 key nutrients and provides a better-balanced combination of nutrients to work together to help support a healthy lifestyle. New Formula Centrum Performance contains more absorbable forms of key nutrients, as well as ginseng, ginkgo and B vitamins to help unlock energy for the body and mind.

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